Your next customer

Meet Priya. About to buy what you sell.

Priya is shopping for skincare this week, and not in your feed. Here's where the day actually goes.

What do you sell?

Priya

Shopper profile · illustrative

In-market

Skincare intent

86/100

Comparing serums and sunscreens

Segments

Tier-1 metro
Premium spender
Active buyer

Today

4 apps · 0 of your ads

08:10 YouTube Watching a skincare review
13:30 PhonePe Paid ₹240 for lunch
19:45 Zepto Basket open
22:00 JioHotstar Watching a series

A day without you

Priya's day. 4 apps, 4 moments, none of them yours.

Buying these apps one by one means separate deals, separate minimums and separate reports. Most brands never get in.

08:10 YouTube

Watching a skincare review
13:30 PhonePe

Paid ₹240 for lunch
19:45 Zepto

Basket open
22:00 JioHotstar

Watching a series

4 ad slots Priya saw today 4 went to other brands 0 were yours 120M+ active shoppers like Priya on Nitro's network

The Nitro partner network

One partnership. 100+ premium apps.

We've done the publisher deals, so you don't have to. One contract, one creative brief, one report, and your brand runs inside the apps India uses every day.

100+: premium apps
120M+: active users
2200+: brands onboarded

YouTube

Separate contract

Own minimums · own report
Snapchat

Separate contract

Own minimums · own report
Sony LIV

Separate contract

Own minimums · own report
ZEE5

Separate contract

Own minimums · own report
JioHotstar

Separate contract

Own minimums · own report
Zomato

Separate contract

Own minimums · own report
Swiggy

Separate contract

Own minimums · own report
Zepto

Separate contract

Own minimums · own report
Paytm

Separate contract

Own minimums · own report
PhonePe

Separate contract

Own minimums · own report
Google Pay

Separate contract

Own minimums · own report
Truecaller

Separate contract

Own minimums · own report
Rapido

Separate contract

Own minimums · own report
Taboola

Separate contract

Own minimums · own report
Criteo

Separate contract

Own minimums · own report
15 contracts · 15 minimums · 15 reports

One contract

1 contract
1 creative brief
1 report
1 dashboard

Payments & utilities

Right after a payment or a call

Paytm
PhonePe
Google Pay
Truecaller

Food & quick commerce

Mid-order, basket open

Zomato
Swiggy
Zepto

OTT

Full-screen, lean-back attention

JioHotstar
ZEE5
Sony LIV

Video & social

Daily habit, mass reach

YouTube
Snapchat

Programmatic & mobility

Scale beyond the apps

Taboola
Criteo
Rapido

A day with you

Same 4 moments. Now every one is yours.

Each partner runs the format that fits its moment, aimed at Priya and optimised to your target ROAS.

08:10 5G ▮

YouTube

Sponsored · Your brand Vitamin C serum Shop now

Up next

Native 4× higher engagement
13:30 5G ▮

PhonePe

✓ ₹240 paid Payment successful

You won a scratch card ₹200 off on your first vitamin c serum Claim offer

Scratch card 5–6× higher CTR
19:45 5G ▮

Zepto

Your basket · 3 items

↻ 360°

Vitamin C serum Your brand · Sponsored
Add

360° product 2.6× add-to-cart rate
22:00 5G ▮

JioHotstar

Ad · Your brand Vitamin C serum ₹200 off tonight Shop now

New order · ₹1,850 22:14 · via Zepto + JioHotstar

Interstitial 3× lead qualification

The Nitro audience universe

There are 42M more like Priya.

Deterministic, cookieless signals from 110M+ verified shoppers. Slice by what they buy, where they live and how they spend.

Pick a segment to see who you can reach

Set your ROAS. We run the rest.

1
Install free on Shopify

One click from the Shopify App Store. No minimum spend to start.
2
Set a target ROAS

Choose the return you want for each campaign.
3
Approve the partner plan

We pick the apps and formats; you approve before anything goes live.
4
Track it in one place

Spend, orders, revenue and ROAS, by campaign and by partner.

Install free on Shopify

Shopify admin · Apps · Nitro Ads

Campaign

Vitamin C serum · ₹200 off

Live

Spend

₹1.20L

Orders

298

Revenue

₹5.52L

ROAS

4.6×

Target ROAS 4.0×

Beating target by 0.6×

Partner	Spend	Orders	ROAS
YouTube	₹22K	61	5.1×
PhonePe	₹38K	108	5.6×
Zepto	₹31K	74	4.1×
JioHotstar	₹29K	55	3.4×

Illustrative data

Brands that trust us

2200+ brands. Measured in orders.

2200+: D2C brands onboarded
20–40%: higher ROAS
50%: increase in conversions

Case study · Electronics · Apple Premium Reseller

Turned a dormant CRM into ₹1 Cr+ in sales

20×

ROAS

700+

verified store visits

15–30%

footfall uplift

Matched 63% of CRM profiles to Nitro's shopper graph, then reached them on PhonePe, Truecaller and other premium apps.
Case study · Health & wellness retailer

Found high-intent shoppers beyond remarketing lists

3.7×

ROAS

4.8%

conversion rate

2.6M

impressions

Focused spend on new shoppers with strong purchase likelihood, and kept acquisition efficient while scaling.

Stop paying more to reach the same people.

Nitro Ads is a partnership ads platform for D2C brands in India. Instead of buying ads app by app, brands sign one contract with Nitro and reach in-market shoppers inside 100+ premium apps. It installs free from the Shopify App Store: set a target ROAS, approve the partner plan, and track spend, orders and ROAS by partner in one place.

A shopper's day, across the apps she already uses

A skincare shopper watches a review on YouTube in the morning, pays for lunch on PhonePe, opens a Zepto basket in the evening and watches a series on JioHotstar at night. Each moment has an ad slot. Bought one by one, each app means a separate deal, minimum and report, so most brands never get in.

One partnership, 100+ premium apps

Partners include YouTube, Snapchat, Sony LIV, ZEE5, JioHotstar, Zomato, Swiggy, Zepto, Paytm, PhonePe, Google Pay, Truecaller, Rapido, Taboola and Criteo: one contract, one creative brief, one report.

Ad formats built for each moment

Native ads in video and content apps: 4× higher engagement
Scratch cards after a payment: 5–6× higher CTR
Carousels after a call or a ride: 72% longer engagement
360° product ads in food and grocery apps: 2.6× add-to-cart rate
Interstitials in OTT and social apps: 3× lead qualification

The Nitro audience universe

120M+ active shoppers and 40M+ signed-in users, built on deterministic, cookieless signals from 110M+ verified users and compliant with India's DPDP Act. By category: Fashion 84M, Electronics 54M, Health and beauty 42M, Grocery 36M, Home and kitchen 30M, Kids and baby 18M. By affluence: premium spenders 24M, growth class 60M, value seekers 36M. By city: Tier-1 metros 36M, Tier-2 state capitals 54M. By device: Android 72M, iOS 48M. 40M product tags, 2.8 average conversions and ₹4,200 average order value over the last 90 days.

Results

2200+ D2C brands onboarded, 20–40% higher ROAS and a 50% increase in conversions. An Apple Premium Reseller turned a dormant CRM into ₹1 Cr+ in sales at 20× ROAS, with 700+ verified store visits. A health and wellness retailer reached high-intent shoppers beyond its remarketing lists at 3.7× ROAS and a 4.8% conversion rate.

Get started

Install Nitro Ads free on Shopify or email sales@getnitro.co to book a demo. Nitro Commerce, Gurgaon, India. Privacy Policy.